VO5
http://www.streetsmartschallenge.com/


So VO5 came to us and told us they were sponsoring a new reality show on VH1 called America's Most Smartest Model. Yes, MOST SMARTEST. This was going to be fun. They wanted an interactive idea that we could refresh weekly right after each Smartest Model episode had been broadcast on VH1. We came up with the idea of asking people on the street to do the same challenges they gave the models on the show to see how well the average person would do. We hired Beth Crosby from The Groundlings to add a little improv flair to each challenge. We shot 8 challenges in 1 day. With a rogue camera crew and an RV we cruised around San Francisco and made people do some really dumb things, with only VO5 hair products and on-camera time as bait. I've very persuasive.