Kodak
http://makemesuper.evb-archive.com//

Kodak's first motivation to test the viral waters was "We need to sell more coffee mugs." "Sure, no problem" we replied. The target was described as "anyone who used Kodak Gallery" so we knew this was something that had to appeal to everyone. When we presented this idea, they bought it on the spot. We knew it would resonate with Grannies and sorority girls and everyone in between. On makemesuper.com you could upload a photo, choose a customized song (complete with your name sang in the chorus, thanks to The Lodge) and then watch your "Super Someone" do a 75 second montage of well, less than super things. From burning cookies to eating it on a skateboard, these heros were hilarious. It was filmed in the style of a 70's superhero sitcom intro like the Greatest American Hero. We wrote the songs too. My partner and I even laid down the scratch track for the vocalists to match. Amazing effort from our entire team. Over 4 million people have visited this site and it's still growing. And yes, they sold a ton of mugs, not to mention t-shirts, mouse pads, aprons, etc.