Polaroid Joycam

I've done a lot of jobs for Kodak in my career but this was by far, one of the easiest. It was spec! Joycam is a cheap, toy-like camera that produces an instant image result but the prints are a little more narrow than the original Polaroids. The film was also less expensive so the target was younger and our strategy was really playful. We wanted to inspire people to think about Polaroids in a fresh way. They're more than just photos for the fridge. No tagline, just a simple product shot (a Polaroid, of course) and the sweet price, $29.95.