JcPenney's - Dork Dodge
http://www.dorkdodge.com/


JcPenny's is your Grandmother's favorite store. When they decided to come out with a line of bedroom interiors called Dorm Life, they knew it was time to change their approach. They came to us to help them change the brand perception that teens had about JCP and make sure it was very precisely targeted so that Grandmother's everywhere wouldn't get wind of this new advertising and blow a gasket. We came up with the idea to develop a game that really captures something that teen girls are all excited about when they go away to college for the first time, meeting boys. In this game, the player has to make her way through a dorm (decked out in Dorm Life products) and dodge a series of "Dorks" in order to make it outside in time for her dream guy to walk her to class. Innocent? Well....sort of. Play!