Ahhh, Middleware. It's the stuff that makes massive corporate servers talk to each other. It's complicated and hard to explain. In order to start a conversation with consumers about the intelligence and flexibility of BEA's products, we came up with the idea of using liquid to portray the adaptability of their middlewear. It was a clean and concise method of telling an interesting brand story about a product that is, by all practical measure, invisible.
Copy: BEA Liquid Computing flows into your existing infrastructure to make your legacy applications more adaptive and more flexible than ever before. That's how liquid works. Tag: BEA. Liquid Intelligence.
Copy: BEA Liquid Computing and HP products and services blend together to make your application infrastructure more adaptive and more flexible than ever before. That's how liquid works. BEA. Liquid Intelligence.
1 comment:
You know, the top image reminded me of the Michelangelo's painting "The creation of Man" (Of the Sistine's Chapel Ceiling.)
To remind you: http://www.ibiblio.org/wm/paint/auth/michelangelo/michelangelo.creation.jpg
I know, it could sound crazy, but that's the image that came to my mind!
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