St. Ives Elements
http://elements.evb-archive.com//


St.Ives came out with a new line of skincare called Elements. They were known for their Swiss heritage and a very successful Apricot Scrub but with this line, they simplified their packaging, used organic ingredients, made some cool innovations (like getting SPF in a cleanser) and it was high time for an image overhaul to launch this line. We came up with the idea of getahappyface.com where the optimistic, lighthearted target could get their beauty answers with a healthy dose of fun. We created the "Table of Happiness" where all the elements of happiness could be explored. At the crux, the 5 new Elements products, surrounding them, more fun elements to show our target that you can find happiness outside of beauty products. Whether it's with a walk in the park, a big laugh, some feel-good music or a nice nap, it's time to get a happy face. All of these elements had a cool, bite-sized interactive component that was simple and portable. All these unique engagement pieces also lived off-site in banners, on Facebook, on partnership sites, etc.