Google came to us and asked us to help them develop an arresting on-campus teaser that would get students excited about a big Google demo that would take place on 100 college campuses nationwide. This demo was to promote a bundle of new products called "Google University". We created an animated short that ran on a loop inside these huge unbranded cubes that were placed in high-traffic areas on campuses. The cubes had 2 small viewing holes on each side. The short played for 2 days, drawing crowds of hundreds, then on the 3rd day, the cube expanded into a live demo location where Google handed out their new software for FREE. Gotta love Google.
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