http://www.givesomeonethefinger.com/
So once we had created a huge product site that let people play with the FlyPen, it was time to get viral. The target was teens so we came up with a really simple, provocative microsite called givesomeonethefinger.com where teens could send each other "the finger" via email, Facebook, Myspace etc. This talking, wig-wearing, world-traveling finger said whatever you wanted it to (with some moderation) and it also put the FlyPen right into their hands (teens could doodle on their finger to make it their own). Try it!
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