California Pacific Medical Center

We all held our breath to see if this client would buy a good idea and they surprised us all and chose a direction that was very brave and transparent for a health care company. We depict the stories of real CPMC patients who had undergone a life-changing surgery at the hospital. Telling two sides of the story each time with the copy while proudly painting a portrait of their battle scars as a thing of beauty. We met dozens of candidates and chose carefully; there were so many amazing stories. CPMC specializes in transplants and cardiology so we focused on their strengths. I also got to watch a heart transplant, a 5 hour procedure. This work garnered tons of praise from their board of investors and key support from the community that allowed them to attain permits to begin building billion dollar new campus slated to open in 2010.