Motorola

This series was the first global brand campaign I helped create. We had to come up with an ad campaign that could do the following: 1) translate into 22 languages. 2) help us leverage a new Motorola product almost every 3 months (you know, out with the old, in with the new object of desire). 3) increase it's perception of the Motorola brand as a "high fashion" tech company. Oh yes, and impress our Creative Director, Bill Oberlander, a man who knows his fashion. We did about 30 different executions to launch this campaign. The "Moto" language lives on today in the current ads, now 8 years in the making. Nice legs!