Electronic Arts + Wii
http://ea.com/wii//


With the enormous success of the Wii in 2008, Electronic Arts came to us with a growing interest in creating a great new line of games for this platform to really showcase the perfect gaming union of EA Games played on the Wii. EA is known for their superior game graphics and some of the most successful new titles, like EA Sports, Sims and Active. The Wii platform has been embraced in millions of homes globally by families who never considered playing video games before. This was a huge opportunity for us. We developed the brandline of "EA+Wii Pushing Play" as our lead messaging and set about developing an offline and online campaign that would demonstrate how that statement is true. A key piece of the campaign was the ea.com website. We needed to build an online experience to drive users to that wouldn't just drive sales but showcase the entire "conversation" happening online about EA Games for the Wii. We built a massive aggregate. It's a hub for everything that's being said, discussed, reviewed, posted or blogged about regarding EA + Wii. We took a huge lasso, found some great partners, built a custom content manager, hired a killer community director and developed a few holiday promotions around the site launch to give us momentum. It's working. The site launched December 1, 2009 and traffic is exploding and the content is pouring in. One of the most successful aspects of the site has been the EA Stocking Stuffer we built on Facebook. We made it irreverent and easy to use and now people are sharing it. Go check it out!