Ahhh, Middleware. It's the stuff that makes massive corporate servers talk to each other. It's complicated and hard to explain. In order to start a conversation with consumers about the intelligence and flexibility of BEA's products, we came up with the idea of using liquid to portray the adaptability of their middlewear. It was a clean and concise method of telling an interesting brand story about a product that is, by all practical measure, invisible.
Copy: BEA Liquid Computing flows into your existing infrastructure to make your legacy applications more adaptive and more flexible than ever before. That's how liquid works. Tag: BEA. Liquid Intelligence.
Copy: BEA Liquid Computing and HP products and services blend together to make your application infrastructure more adaptive and more flexible than ever before. That's how liquid works. BEA. Liquid Intelligence.
