Electronic Arts - Brutal Legend


This was the kitchen sink of video games. EA came to us and spent 2 hours explaining that this new title from acclaimed game developer, Tim Schafer, was going to star Jack Black as a Rock N Roll roadie named Eddie Riggs, who goes back in time to a land of metal, inspired by 80's album covers, so he can use heavy metal to destroy evil and save the universe. HELL YEAH! was the general reaction. Check out the spot.

AD: Amber Justis/Michael Kim
CW: Bob Goeldner/Caitlin Strick